HRH The Prince of Wales is to give road safety initiatives the royal seal of approval at the Llandovery Motorbike Weekend.
The Prince will launch the motorbike weekend by starting a parade of bikes around the town on Friday, July 8.
Bikers from the emergency services, the county council’s road safety team and engagement partners will take part in the parade.
The two-day event, taking place on July 8 and 9, will include stalls, attractions, display bikes, a treasure hunt, fairground rides and show bikes.
Road safety officers from the council, Dyfed Powys Police and Mid and West Wales Fire and Rescue Service will attend to promote initiatives such as BikeSafe, Dragon Rider Cymru, Biker Down! Cymru and the CRASH Card scheme.
A number of other organisations will be in attendance including the Institute of Advanced Motorists; RoSPA Advanced Drivers and Riders, Motorcycle Action Group; Blood Bikes Wales; and GoSafe Wales Casualty Reduction Partnership.
Activities available over the weekend include a three-hour Biker Down! Cymru course, a Dragon Rider taster session, the chance to sign up for a taster session with the IAM, and ride-outs.
The council’s executive board member for transport Cllr Hazel Evans said: “Road safety is an issue of great concern to a lot of people, which is why the council and partners are committed to reducing accidents on our roads through a number of initiatives.
“It is good to see The Prince give road safety the royal seal of approval through attending this event and launching the parade around the town. I hope people go along and support the two day event, it does carry a serious message but it also promises to be a lot of fun.”
The Llandovery Motorbike Weekend is part of the royal couple’s summer visit to Wales, which will include a 100th anniversary celebration of Roald Dahl’s birth with an evening at their summer home in Llwynywermod.
For more information on the event visit Llandovery Motorbike Weekend on Facebook: facebook.com/llandoverymotorbikeweekend