Motorcyclists are being reminded to ride safely as part of a new campaign by Carmarthenshire County Council’s road safety team.

Yellow ‘Ride Safely’ signs have been installed at key locations around the county that are widely used by bikers, reminding them to take extra care.

They can be seen on routes including the A4069 Llandovery to Llangadog, the A484 Pwll to Burry Port, the B4304 at Penclacwydd, Llanelli, and the A4066 Laugharne to Pendine.

As well as a reminder about safety, the signs also display a grid reference sticker to help emergency services pinpoint an exact location in the event of a collision.

Carmarthenshire County Council’s road safety team organises several road safety initiatives including free motorcycle training courses with Dragon Rider Cymru and Biker Down Cymru.

Their latest initiative is in response to figures that show the high prevalence of motorcycle casualties on Wales’ roads - particularly in rural areas of Wales.

Between 2017 and 2019 there were 1,755 motorcyclist casualties across Wales with 743 killed or seriously injured.

Cllr Hazel Evans, Executive Board Member for environment, said: “Everyone using our roads should do so responsibly, with respect for the environment, weather conditions and other road users. We know that some stretches of roads are particularly popular with bikers, so we’ve targeted these areas with new signage as a reminder to remember their safety. Every casualty is one too many – we all need to stay safe on our roads.”